So, you’re exploring the idea of starting a business through franchising. Congratulations, you’re already ahead of the game by looking at proven business models instead of reinventing the wheel. But here’s the truth: buying a franchise isn’t something you should do alone.

Think of it like building a support squad, your very own “Franchise Advisory Dream Team.” Each member has a different role to play, and together they’ll help you make a confident, informed decision.

Franchise Consultant (a.k.a. Your Guide)

A franchise consultant (sometimes called a broker) is like a matchmaker between you and potential franchises. This is me and I’ll help you identify brands that fit your goals, lifestyle, and budget. Bonus: their services are usually free to you since they’re compensated by the franchisor.

Why they matter: They save you time and give you a curated list of options you might not discover on your own.

Franchisor Development Representative

These are the people who live and breathe the brand. They’ll walk you through the business model, support systems, training, and what it’s like to be part of their franchise family. They'll also provide and review with you with the FDD for their brand.

Why they matter: This is your first taste of how the franchisor communicates and supports its owners, something that will matter a lot once you’re in the system. They are also evaluating you to determine if you'll be a good fit to be successful in their business model. While you may not be sure if you want to commit to each franchisor you speak with you'll want to be mindful of showing up well for each conversation with your Franchisor Development Representative.

Existing and Former Franchisees

Want the unfiltered truth? Talk to people already running the business (and those who left). They’ll share what works, what doesn’t, and how much support they really get from the franchisor. Be prepared with a list of questions you want answers to as you learn what the day in the life of being a business owner with that brand would look and feel like.

Why they matter: They’ve walked the walk, and they don’t have a sales pitch to give you.

Franchise Attorney

Franchise agreements are long, dense, and full of legal jargon. A franchise attorney specializes in this world and can explain your rights, obligations, restrictions, and exit options in plain English. If you reside outside the United States and wish to relocate you'll also want an attorney who specializes in E-2 Visas.

Why they matter: They’ll protect you from surprises hiding in the fine print.

Accountant or Financial Advisor

Numbers don’t lie, but they can be tricky. An accountant can help you review FDD earnings disclosures (if provided), build realistic financial projections, and understand your tax obligations.

Why they matter: They’ll help you determine if the opportunity makes sense for your financial goals and lifestyle. I can refer you to a CPA who specializes in working with Franchisees if your need one.

Lenders or SBA Loan Specialists

Unless you’re paying cash, you’ll need financing. Lenders who know franchising (especially SBA loan specialists) can walk you through funding options and what documentation you’ll need.

Why they matter: They’ll help you figure out how to make the numbers work, and whether you’re financially ready to dive in. I can provide introductions to lenders and specialists who can help you understand what options are available to you.

Real Estate and Site Selection Specialists

(Only if your franchise requires a physical location.) These pros help you find, evaluate, and negotiate locations while ensuring the franchisor approves your site. Most Franchisors who require a brick and mortar location have a team of people who help owners with this step. If your business will require brick and mortar locations be sure to ask your Franchise Development Rep how their team supports owners through this process.

Why they matter: For brick-and-mortar businesses, the right location is everything.

Business Insurance Advisor

From liability to workers’ comp, you’ll need the right coverage to open your doors. An insurance advisor familiar with franchises can help you stay compliant with franchisor and local requirements.

Why they matter: They’ll keep you protected from day one.

Mentors and Trusted Advisors

This might include SCORE mentors, local small business associations, or other entrepreneurs you trust. Many franchisors provide mentors but don't be afraid to find mentors outside of the Franchisor, they’ll provide perspective that goes beyond the franchise system.

Why they matter: They’ll help you think like a business owner, not just a franchisee.

Family and Personal Stakeholders

Last but never least: your family. Buying a franchise impacts your lifestyle, finances, and time. Their support (or lack of it) will play a big role in your success.

Why they matter: A strong support system at home helps you stay resilient during the ups and downs of business ownership.

The Bottom Line

Buying a franchise isn’t a solo mission, it’s a team sport. Surround yourself with the right experts and advisors, and you’ll gain the clarity and confidence to make the right decision for your future.

When you build your Franchise Advisory Dream Team, you’re not just evaluating a business, you’re setting yourself up for success.